Doha, 7 January 2020 - The Generation Amazing programme is entering the 10th year of an inspiring journey as the Supreme Committee for Delivery & Legacy’s human and social legacy project, celebrating several accomplishments this year, including reaching 500,000 people across the Middle East and Asia with its football for development programmes.
Commenting on the achievements in 2019, Generation Amazing Executive Director Mushtaq al Waeli said, “As we enter the tenth year in our journey, in alignment with the UN Sustainable Development Goals and the Qatar National Vision 2030, Generation Amazing has and will continue to use sport and football as a transformative tool to achieve socio-economic development outcomes for youth, refugee communities and disadvantaged communities across the globe.”
In June, Generation Amazing teamed up with the United Nations Office on Drugs and Crime (UNODC) and Flamengo FC to deliver a football for development session to youth in Rio de Janeiro on the sidelines of the 2019 Copa America in Brazil.
In the Middle East region, it began working with the Jordan Hashemite Charity Organisation for Arab and Islamic Relief, Development and Cooperation (JHCO) to bring the football for development programme to refugees and vulnerable communities in Jordan and beyond.
On top of the programme being currently active in eight countries across Asia and the Middle East, Generation Amazing has deepened its roots in the regions by developing a new concept of community clubs alongside 30 pitches built to date, giving communities with limited resources access to a safe place to learn and play.
Generation Amazing also inaugurated new football pitches in India with local partner OSCAR Foundation and Slum Soccer. The new pitches are located in Colaba Causeway, Mumbai and the Dr Ambedkar School in Kamptee, Nagpur.
In Qatar, with support from the Ministry of Education and Higher Education and the Qatar National Commission for Education, Culture and Science, the Generation Amazing programme was launched in more than 50 schools.
Thousands of children aged eight to 12 have benefited from the initiative, which teaches life skills and values such as teamwork, communication, respect and leadership through football. The programme has also trained 50 PE teachers and 45 coaches from GA’s strategic partner, the Qatar Football Association.
Workers enrolled in the programme are trained by Generation Amazing volunteers.
The Generation Amazing programme was also officially launched in 20 schools in Oman, with the train the trainer sessions organised by our strategic partner Sabco Sports.
With half a million beneficiaries having been reached to date through Generation Amazing, across eight countries (Qatar, Oman, Nepal, Pakistan, Jordan, Lebanon, the Philippines and India), the programme plans to extend its outreach in the next few years by impacting the lives of one million beneficiaries by 2022.