Doha, 25 June 2020 - Josoor Institute — a FIFA World Cup Qatar 2022 legacy programme — has a newly revamped website which features a host of free research resources, including 25 case studies about the region’s sports and events industries.
The information has been made freely available in order to support the development of the industries in Qatar and across the region. Anyone who registers with the website will be able to download the content.
Selected case study titles include: ‘Considering Qatar’s World Cup Venue Strategy as a Framework for the Future’, ‘Mo Salah, Egyptian Hero: The Social and Commercial Role of Celebrity Endorsement in Football’, and ‘The Use of Broadcasting and Social Media at Local and Mega Events Across Qatar’.
The case studies were developed and carried out in collaboration with faculty experts from Georgetown University in Qatar, the University of Liverpool and Leeds Beckett University, along with other experts and senior practitioners in the sports and events industries.
The case studies are currently available to view in English, with Arabic versions set to be available in the coming months. By allowing sports and events professionals access to the case studies, Josoor Institute aims to generate insights into emerging trends that will bring new understanding to the sector, while also inviting feedback that triggers new questions and further investigation.
Afraa Al Noaimi, Executive Director, Josoor Institute, said: “By working with world-leading academics and a vast array of industry leaders, Josoor Institute is leading the effort to enhance knowledge of the sports and events industries in Qatar and across the region.
“We believe this in-depth research will prove to be an essential source of information for companies and organisations. In addition, it will help individuals in the sports and events sectors — along with academics, researchers and experts — to enhance their knowledge.”
Josoor Institute’s research efforts support its educational offerings and provide local and regional context to its programmes and workshops. Learning has continued at Josoor Institute even amidst the COVID-19 pandemic, with its diploma programmes being delivered online since March.