Doha, 31 October 2021 - Generation Amazing and the Qatar Football Association (QFA) have partnered with Aurora for Training and Development to create One Goal Arabia – a youth development programme that will work with young footballers aged 16-17 to empower them with the skills necessary to use their position as role models to inspire others.
To celebrate the upcoming FIFA Arab Cup Qatar 2021, One Goal Arabia will collaborate with the Asian Football Confederation (AFC) and Confederation of African Football (CAF) to develop a network of Arab youth players committed to driving social change through football for good activities.
Supported by leading educators in the sport for development sector, the project will consist of five programme areas, each designed to engage stakeholders in positive youth development with the purpose of encouraging non-competitive collaboration for social impact and prosperity. Upon completion, players will be encouraged to work with their associations and local organisations to share the value of football for development with their peers.
“We are very happy to be a part of this important and meaningful initiative, which is a critical milestone for empowering our youth and supporting their growth,” said Mansoor Al Ansari, QFA Secretary General.
He continued: “The Arab Cup is not only an opportunity to unite our national teams and fans, but it is also our duty to leave a positive footprint for the leaders of tomorrow through such programmes. I am confident that the knowledge and expertise the participants will gain from this experience will also be shared with their schools and communities once they safely return to their homes. We look forward to hosting these young professionals and are proud to empower them towards becoming tomorrow’s ambassadors and leaders.”
One Goal Arabia is born out of Generation Amazing and Aurora’s long-term commitment to the development of educational programmes to support strategic alliances for youth development and empowerment through sport.
“We are very proud to partner with the QFA and Aurora for Training and Development to launch One Goal Arabia, which will celebrate Arab unity and culture through our youth exchange capacity building programme,” said Nasser Al Khori, Generation Amazing Programmes Director. “By creating strong strategic alliances and working in close collaboration with the AFC and CAF we are creating a network that helps to empower and engage youth through the inspiring power of football ahead of the upcoming FIFA Arab Cup in Qatar.”
“Sport for development education is an invaluable tool in developing compassionate, resourceful and self-aware leaders who can inspire sustainable attitudes and help navigate their communities through the challenging times that lie ahead,” said Amani Al Qadi, Founder, Aurora for Training and Development.
Mohammad Al Refai, Network & Projects Manager, Aurora for Training and Development, added: “Professional sport entities are powerful allies in our collective bid to empower communities through sport, and it is an honour to lead the way with the 23 football associations representing the Arab world.”
As part of its activation, One Goal Arabia will be celebrated during the FIFA Arab Cup, which runs from 30 November to 18 December. The programme will also be included in the upcoming Generation Amazing Youth Festival, which will be held in Qatar during the tournament.