The museum will be packed full of interactive exhibits, inspiring objects and unique activity areas that invite participation. In addition to promoting the positive value of sport, it will showcase the origins, development and significance of sports culture within Qatar and beyond.
The museum features its collection in other parts of the world to create discussion and arranges global conferences on topical issues such as doping control and the increased recognition of women in sport. It recently held a competition for amateur sports photographers and helped set up Run the World, a sports festival for Qatari youth.
3-2-1 will become a widely recognised national and international centre for sports history, heritage and knowledge, promoting and encouraging academic research. It is also a member of the Olympic Museum Network, which currently unites 22 Olympic museums worldwide.