Doha, 1 November 2022 - Msheireb Properties announced the list of events and activations that Msheireb Downtown Doha will host during the upcoming FIFA World Cup 2022.
This was announced at a press conference held at Al Mass Grand Ballroom at Mandarin Oriental Hotel, by Dr Hafez Ali Ali, Director of Marketing and Communication and Maryam Al Jassem, Manager of PR and Communication at Msheireb Properties, and attended by representatives of partners, influencers and members of media.
Dr Hafez Ali Ali, Director of Marketing and Communication, at Msheireb Properties said: “As the nation prepares for the FIFA World Cup 2022, the world’s largest sporting event, we are honoured to support our country in offering exceptional experiences for the community and our visitors. Msheireb Downtown Doha will be the place where visitors and football fans from around the world will meet and celebrate this global event, to reflect the impact of sports on building bridges and relations between cultures”.
Maryam Al Jassem, Manager of PR and Communication, at Msheireb Properties stated: “With the world’s spotlight on our nation, the various activations aim to highlight the welcoming hospitality of our nation, the spirit of positivity, and the joy of togetherness. We are confident that these comprehensive and diverse activities will add real value to the visitors’ experience. We welcome everyone in the heart of Doha, in our sustainable and smart city, which truly reflects the essence of Qatar culture and heritage”.
The calendar includes interactive and immersive experiences for the fans to enjoy with activations covering sports, dining, culture and arts, entertainment, wellness, and hospitality to appeal to the interests of all visitors. The various events organized with several partners aim to engage families and guests from all cultural backgrounds and bring them together as the nation celebrates the World Cup.
Msheireb Downtown Doha will feature three zones for fans and media coming from all over the world to enjoy the games and celebrate together. Each zone will have its own engaging activities and exhibitions honoring various artists and athletes. In addition to the three main zones, various brand installations will be held throughout Msheireb Downtown.
The first zone is the Barahat Zone, which will be the hub for watching the matches on a giant screen or in special pods which promote privacy while fostering social interaction. A key event is the Forever Valentino Exhibition which pays homage to Valentino Garavani at Maison Valentino, and it is the largest exhibition to date in his honor in the Middle East.
The second zone is the Heritage Zone where visitors can experience various activities and explore the essence of authentic Qatari heritage. Located at the company house at Msheireb Museums, Al Annabi Village is the main celebration area for Qatar national team where visitors can cheer for the team. The Universo Olivetti – Italian Exhibition is at Mohamed bin Jassem house, and the Frida Kahlo Immersive art Exhibition is at the lower gallery of Bin Jelmood House, are other activations.
The third zone is the Sikka Zone with selfie-worthy spots covering art exhibitions and cinematic works. It includes interactive zones where fans can play games and relax at cafes and restaurants. Broadcast and media facilities are also available for journalists and content creators. The activities and facilities in Zone 3 Al Sikka International, Conmebol Tree of Dreams, Media Hub to support content creators, different social media and digital platforms, and Mawater Warehouse Exhibition.
In addition, the Sikka Zone embraces Intaj – Film, Television, and Theatre Exhibition that highlights the history of cinema, film making and theatre, Quest Gaming District , Art Exhibition, Homegrown local products market, The Hangout, and Onside Doha which is a pop-up cinema space where visitors can watch a series of “Doha Outside” showcasing stories and films.
The zone also features the Host Country Media Center which provides broadcast and media facilities for 2,000 journalists including broadcasting stations, live games viewing stations, conference rooms and service centers.