Doha, 6 December 2023 - beIN MEDIA GROUP, one of the world's leading sports and entertainment broadcasters, was awarded "Most Successful Sports Event Broadcast" at the 2023 Sports Business Awards for the group's flagship sports channel, beIN SPORTS, coverage of the FIFA World Cup Qatar 2022.
beIN SPORTS, the official broadcaster of the tournament in the Middle East and North Africa (MENA) provided extensive, exclusive, and easily accessible coverage of the quadrennial event, held for the first time in the Arab World.
With six new high-definition channels, 20-plus studios, more than 120 analysts, and comprehensive social and digital coverage dedicated to the tournament, beIN raised the bar for how broadcasters should cover a major tournament.
Throughout the month-long tournament, beIN's linear channels recorded more than 5.4bn cumulative views, with the final watched by a record 242.8m viewers equivalent to 68 percent of MENA's adult population.
On beIN SPORTS' official YouTube channel, the final match recorded a cumulative viewership of 25m and set a regional record with 4.4m simultaneous viewers. Across beIN SPORTS' social media platforms, beIN SPORTS' accounts generated 1.1bn video views and 5.5bn impressions.
CEO of beIN MENA Mohammad Al Subaie expressed his honor to receive this prestigious award, which underlines beIN's commitment to providing unparalleled sports content to fans around the world. The FIFA World Cup Qatar 2022 holds a special place in the hearts of sports enthusiasts, and beIN is proud to have played a pivotal role in bringing the magic of this event to viewers in the MENA region.
This latest accolade adds to beIN's growing list of achievements in the media and entertainment industry, with the network securing five awards this year for their exceptional coverage of the FIFA World Cup Qatar 2022, at SPIA Sports Industry Awards, MENA Digital Awards and the BroadcastPro ME Awards, highlighting its consistent commitment to excellence in broadcasting and digital content.