Doha: The Qatar Basketball Federation (QBF) announced today the launch of its new website which will be an innovative smart digital platform powered by advanced artificial intelligence technologies.
QBF is becoming one of the first federations in the world developing an AI powered website.
This milestone reflects Qatar’s strong commitment to accelerating digital transformation in the sports sector as the country prepares to host the FIBA Basketball World Cup Qatar 2027.
Developed in partnership with Microsoft Qatar, the platform embodies a shared vision to redefine how fans, players, and partners interact with the sport. Powered by Microsoft Cloud and cutting-edge AI capabilities, the new website delivers an immersive digital experience featuring Real-time analysis of matches and related statistics, personalized content, predictive insights, and interactive tools that strengthen the connection between the community and basketball.
QBF President Mohammed Saad Al-Meghaiseeb said: “This launch marks a significant step in our digital transformation journey. Our ambition is to inspire the next generation of fans and players through technology.
Our partnership with Microsoft Qatar reflects our shared vision to position Qatar as a global hub for innovation and to elevate the fan experience ahead of the FIBA Basketball World Cup Qatar 2027.”
For his part, Microsoft Qatar General Manager Ahmed Al-Dandachi said: “We are proud to support the Qatar Basketball Federation in building an advanced, intelligent ecosystem for the sport. With the power of artificial intelligence and Microsoft’s trusted cloud technologies, fans, players, and coaches will enjoy entirely new digital experiences.
This initiative sets a new global benchmark for how technology can elevate sports.”
The new platform features AI-generated content, predictive match analytics, interactive dashboards, and fully personalized fan experiences. Users can explore real-time team performance data, access exclusive behind-the-scenes content, and engage through innovative tools such as the Fan MVP vote, smart content feeds, and digital experiences that connect local and international audiences to Qatar’s basketball culture.
This launch marks the first phase of a multi-year roadmap between QBF and Microsoft Qatar aimed at enhancing every aspect of the sport—from player performance analytics and talent identification to media content and fan engagement—using the latest cloud, data, and AI technologies. As the countdown to the FIBA Basketball World Cup Qatar 2027 continues, the State of Qatar is moving confidently toward delivering the first AI-powered fan experience in the tournament’s history, setting a new global standard for how technology can inspire, entertain, and unite basketball fans around their passion for the game. You can visit the website https://qatarbasketball.qa/ and get to know "Najm", who is the digital persona of the Qatar Basketball Federation website, and who will accompany and guide you on your journey with basketball in Qatar and around the world.
